Let’s shoot each other is the title of the whatsapp group between myself, Joe and Amber.Two photographers I’ve had the pleasure of meeting this year as I made the conscious move to distance myself from shooting editorial fashion and immerse myself into the digital space of shooting those who have become known as “influencers” or digital first talent in favour of working on 360 degree content and creating editorial high end imagery with bloggers to rival the traditional media giants we currently know.
An assignment is set by Atlas to photograph another photographer and see what the results are.The other two involved in this whatsapp group are Joe Galvin (@joegalvin) (we’re not related, although isn’t it ironic we both share the same surname AND career) and Amber Rose (@amberrosephoto). Both very well established within the industry and blogosphere for shooting some of the biggest influencers and brands.Tanya Burr, Niomi Smart,Victoria Magrath, Liv Purvis, Lydia Millen, Google, Cambridge Satchel Company, Henry Holland, Burberry, their CV’s read very accomplished whilst still both under 25. Over this past year I’ve had the opportunity to meet and get to know both of these individuals and the one thing in common is the conversation just flows and this is what I love about this industry. When you meet people, it’s as though you’ve been friends for years because you know you already have so many common interests. Have you seen this exhibition, have you read this, what are your go to blogs to read, how did you find shooting with so and so.
Although we’ve all been shooting for a similar amount of years, this is my first year “on the scene”. One of the fantastic things about photography though is you can all shoot with the same gear, the same individual and yet the photos are so different. I first met up with Joe and was really excited to see how he approached shooting, directing his subject and seeing what the results were going to be like.
Joe’s part of a tag team duo with his partner Liv Purvis (What Olivia Did). Known for vibrant hues, candid character shots infused with saturated personality, (although those incredible flat lays are all Liv he tells me) they’ve created visually one of the best lifestyle blogs out there in my opinion. Not only do we share the same surname but also the same camera , both shooting with a Canon 5D Mark III. It’s mutually agreed upon that their user interface is one of the most user friendly systems out there and the quality combined with the auto focus points make it a clear favourite. Joe’s used this body for years favouring knowing his tools confidently rather than experimenting with the latest model on the market.
My style is a much more editorial, high fashion approach and Joe’s is definitely a more candid, curated street style approach. I use the word curated specifically as his photography is still curated and crafted, similarly to mine and it’s that great well trained eye for spotting great locations that he uses to strategically accentuate the clothing that he’s shooting. Joe’s lens of choice is a 50mm F/1.4 whereas I prefer to reach for the 85mm F/1.8. However it’s not about the focal length but how you use it as they say. I usually work with a mood/concept in mind so that I can convey a certain perception of the individual and atmosphere. Pinterest is my best friend and allows me to create portable, digital mood boards filled with references that I look to for inspiration. Joe has a much more hands on approach, scouting Portabello Road, head up, eyes open and he prefers to get you moving and interacting with the camera. You’re chatting, he’s snapping, occasionally we get carried away with the conversation and forget that we need to take some photographs. He’s very observant with a sharp eye and I feel that comes from being a lifestyle photographer and thinking about creating that perfect Instagram all the time. He knows when you’re being the most authentic and that’s when his enthusiasm and images really come to life. My eye is focused more on the shape and angles of a face and I thrive off capturing the individuals best angle. At the end of the session I realise how he takes such great photos and it’s because he pays attention to the individual, the surrondings and makes sure not to crop out what makes them an individual.