You may recognise Nick’s name from our latest digital issue, The Azure Issue. We adore his editorial “Beyond” from the issue, and we know you have been too, so we thought it would be a great idea to take some time to get to know him a bit better! Nick lives and works in New York City, and has an extremely successful career already.
How and when did you become interested in photography?
My older brother shot all of his buddies skateboarding. So as the younger brother, I had to copy him and of course, try to one up him! I started shooting in Middle School. I used to build make shift studios and shoot all of my friends. It was a hobby until I realized I wanted to make a career out of it.
How did you learn about photography?
I took a few classes while in high school and then continued my education at Brooks Institute in CA, where I received a Bachelors in Commercial Photography. I assisted in NYC for 7 years and that is where I truly learned about photography and the commercial industry.
When did fashion photography become your focus?
Fashion was always a focus in my work but I really developed a strong interest for it while at Brooks University.
What would you consider was your big break? Have you had it yet?
I don’t know if I’ve had a “ big break”. Every new client is kind of your “break”, whether it’s an editorial or a commercial job…you never know who will see it or what will come of it.
What work are you the most proud of?
As a creative, it’s easy to fall in love with your most recent work. Every time I shoot something new or work on a killer project, it becomes my favorite. Right now my favorite work would have to be my “Like a Boy” editorial. It is young, graphic and effortless.
What’s in your camera bag?
All Canon all day! I shoot mostly prime lenses. My 50mm is my go to. I am also recently in love with my Fuji Instax Mini.
Where do you find your inspiration?
I find a lot of my inspiration in the streets. Every day life can be very inspiring when you are open to it. I live in Brooklyn, so the teenagers here are a huge source of inspiration. Also, magazines….I think I have more tears on my computer than anything else.
Can you tell us the story behind the editorial you shot for our Azure Issue?
“Beyond” was based on one of my favorite locations…The Beach. It is all about the vast empty landscapes. We played with different textures in the wardrobe to play off of our environment. It captures the chill vibe of the beach!
How important is your team on a shoot?
My team is EVERYTHING! Without a killer team, you are nothing. I think collaboration is the most exciting part of photography. Working with all different creatives is what keeps me inspired!
How involved are you in the process of planning the shoot, from start to finish?
I am super involved. I think it is important to submerge yourself into every project. Whether it is an editorial or a commercial job, staying involved and having a voice is what makes the project successful.
You’ve worked for some really big clients. What steps did you take to get your career to that stage?
I have been working towards this point since enrolling at Brooks. Like I said, I assisted in the fashion and commercial industry for 7 years. During that time, I developed great relationships and worked hard to take in everything I could. Those 7 years are the reason that I am successful today. Hard work, insane drive and a creative mind will get you far, but the relationships are what take you to the next level. Once again…it is all about the people you surround yourself with.
What do you love the most about being a photographer?
My day to day interaction with new people. One day I may walk on set and know everyone and the next day, I may be on a set where we are all strangers. It is a thrill to develop new relationships and work with the top creatives in the industry.
What aspirations do you have for your career?
I aspire to be better tomorrow than I am today. I would love to see my work on billboards or in Teen Vogue (Teen Vogue is a dream client). I aspire to teach people in one way or another. I would love for my work to help someone…somewhere (Still figuring that part out).
What do you do when you’re not shooting?
Take adventures. Explore Brooklyn. Plan my next shoot. Chill with my girlfriend and dog. Dinner with friends. Cook! I think a lot of photographers love to cook- It’s a release!
What advice would you give aspiring fashion photographers who want a career like your own?
Work Hard. Stay Inspired. Listen. Stay Positive. Dream. Never stop testing. Self Promote. Work Harder.
Where can people keep up with your career?
Instagram….It is the fastest way to keep in touch. Its an easy way to show the world what you are doing without all the work on the back end. Find Nick on Instagram here.
If you liked getting to know Nick Eucker, you may also love to get to know Saskia Lawson.