Jamoi SS17 Wild Over You

Jamoi’s new SS17 Campaign “Wild Over You” is all about playing with juxtapositions. The artistry of distorting the rules of tailoring, elaborate cuts, folds and pleats swaying to the rhythm, movement overlapping flared an imagery of kinetic visuality. The ubiquitous pleats of translucent graphic prints perpetually reform the silhouette causing successive pattern change.

In Jamoi’s SS17 collection, artisanal vibes meet the futuristic aesthetics. Volumes laden with translucent pleats alternate in an eclectic fashion. Collars extending to bondage fragments allude to a passionate quest for redefinition of identity. Gusts of multilayered sampling create a rhythm to this collection.

Jamoi SS17 for Atlas Magazine

 

Jamoi SS17 for Atlas Magazine

Jamoi SS17 for Atlas Magazine

Jamoi SS17 for Atlas Magazine

Jamoi SS17 for Atlas Magazine

Jamoi SS17 for Atlas Magazine

Jamoi SS17 for Atlas Magazine

Jamoi SS17 for Atlas Magazine

Jamoi SS17 for Atlas Magazine

Creative director: Mirjana Klepić at Jamoi Facebook
Photographer: Filip Gržinčić @dialf DIALF
HMUA: Daniel Domika @domikadaniel
Models: Marija Silov at FOX, Sara Rupenović at TIJARA


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