Jamoi’s new SS17 Campaign “Wild Over You” is all about playing with juxtapositions. The artistry of distorting the rules of tailoring, elaborate cuts, folds and pleats swaying to the rhythm, movement overlapping flared an imagery of kinetic visuality. The ubiquitous pleats of translucent graphic prints perpetually reform the silhouette causing successive pattern change.
In Jamoi’s SS17 collection, artisanal vibes meet the futuristic aesthetics. Volumes laden with translucent pleats alternate in an eclectic fashion. Collars extending to bondage fragments allude to a passionate quest for redefinition of identity. Gusts of multilayered sampling create a rhythm to this collection.