Atlas Magazine - Submissions Based Fashion Magazine INSTAGRAM MELBOURNE / CASSIE SMITH 2


We’re jumping from the USA to Australia in our latest feature on the most Instagram-worthy places in the world. Freelance stylist, graphic designer, and self-proclaimed Pinterest addict Cassie Smith shows us the cutest corners of Melbourne, Australia. 


Aesop, North Melbourne
For me, Aesop store fitouts are probably the pinnacle of design – every single one is unique. Whenever I travel to a new city, I alway hunt down and check out the Aesop, no matter where it is. Seeing as Aesop is a Melbourne based company, I think it’s only fair I share with you one of Melbourne’s iconic Aesop locations. The North Melbourne store was the first collaboration between Aesop and Melbourne architect Rodney Eggleston of March Studio (who has designed some of their best stores worldwide). It’s a rennovated Victorian, coated in a beautiful pinky peach and blessed with three antique Viennese fountains. An enchanting mix of old and new which I think is such a perfect summary of Melbourne as a city.

Royal Botanic Gardens, South Yarra
You’d be lucky to get a small balcony or backyard in an inner city apartment. But that doesn’t matter when you have the Royal Botanic Gardens are your doorstep. I know I’m being biased but Melbourne’s Botanical Gardens are easily amongst the best in the world.
The variety of landscaping styles alone is enough to impress the greenest of thumbs. There’s the Fern Gully rainforest, the Oranmental Lake complete with swans, water lilies and gondolas, the cactus filled Arid Garden and my favourite, the tropical Glasshouse.
The Glasshouse is so tucked away that despite my countless trips to the gardens I’ve only recently discovered it… it’s my little secret garden. Melbourne can get super cold in the Winter so spending time in the hot and humid Glasshouse un-fogging your glasses every 5 minutes is a perfect way to warm up and feel like you’ve been transported to another part of the world.

Entrecôte, South Yarra
Look familiar? Despite it’s humble appearance from the front, Entrecôte is Pinterest famous! To be perfectly honest, I’m still struggling with words to describe just how heavenly it really is. Entrecôte is a Parisian steakhouse & bar designed by freak of nature, David Flack of Flack Studio.
Located in South Yarra, home of the rich and powerful, Entrecôte sits on one of Melbourne’s most picturesque and expensive streets directly opposite the leafy Botanic Gardens. You walk in and a shade of mauve in the downstairs dining room immediately hits you in the face (originally a very Wes Anderson clash of light pink and red). Upstairs, the walls are the most exquistite shade of sage green you’ve ever seen- the perfect compliment to the Thonet dining chairs, original marble fireplaces and black and white interior accents. Entrecôte really is our little slice of Parisian chic.

Jardan, South Yarra
Melbourne furniture and homewares company, Jardan, makes me truly proud to be a Melbournian. The feeling you get when you walk into Jardan’s showroom is nothing short of europhoric. The South Yarra flagship store is my happy place. The second I walk through those baby blue doors, I’m completly inspired and want to buy everything I see all at the same time. It’s the only store in the world that feels more like a home than a store. I have such fond memories of my first trip to Jardan: I sauntered up the marble staircase and my nose caught a wiff of something deliciously sweet. I rounded the corner of the kitchen showroom to see a staff member pulling a tin of freshly baked muffins out of the oven. What even!? The underlying concept of the Jardan experience is to capture the iconic and unique Australian lifestyle and ‘boy oh boy’ have they achieved that. The fabrics, the colour palettes, the materials, the design, the quality, the natural light. I could go on forever. So very worth a visit.


The State Library, Melbourne CBD
You know how every city has those places that tourists flock too but you’ve never been in your entire life? Well, for Melbourne that place is the State Library. A Melbourne landmark and cultural icon, the State Library is a magnificent 19th-century building with some of the city’s most beautiful heritage interiors. It’s home to over two million books, but if not really your thing – let me introduce to you the La Trobe Reading Room. Designed to emulate the British Museum in London and the Library of Congress in Washington, the octagonal building consists of a basement, ground floor, first floor reading room and four gallery levels. So quiet, so peacuful. I could happily sit here all day and watch the world go by.

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