Do you love online shopping but crave somewhere more visually pleasing? Acreati might just be the coolest online shopping destination that we’ve ever come across! Get to know them, and what they’re all about.
What is the idea behind Acreati?
It’s about telling stories. Acreati is where people can really get to know the story behind fashion labels in a visually inspiring way. Our visual stories are our attempt to communicate the inspirations behind fashion collections. We want to give people more insights about what we are consuming.
Where did the idea come from?
The idea first came from being a frustrated consumer, where I couldn’t find clothing that is different. At the same time, we see all these very talented new designers with limited channels to sell their items to people who are actually looking for them. Among all these, we see fashion became commercial products and synonymous for shopping. It just doesn’t feel right, because fashion is a creative form which designers have put considerable effort into. We want to present fashion as how it is supposed to.
Photography and art have always been major inspirations for me and Charlotte. Actually it was what I learnt in the photography class that became the foundation of our visual stories. We adopted the method of creating photo series and curating exhibitions. That’s how Acreati style visual story was born.
What aspirations do you have for Acreati?
We’d like to create a space where we facilitate creative collaborations, bringing artists, photographers, designers and even musicians together to create new work. Our aspiration is to present fashion as art and change the overly commercial approach to fashion.
What has been your favourite editorial so far?
It’s very hard to pick just one favourite. We are really proud of the Verena Schepperheyn x Hayley Rheagan story, because it was the most collaborative visual story we’ve facilitated. THISISNON x CJ Heyliger story is visually stunning, because both of their works are pure ingenuous. meshit x Kate Riep story carries very strong emotions that tells the story of youth in a poetic way. And of course this story inspired by photographer Nina Raasch, as it beautifully reflects our ‘post-holiday nostalgia’.
Where do you get your inspiration?
I feel extremely inspired when I’m in the nature, standing in front of a landscape trying to be a part of it. I also get inspiration from music, films and work of other photographers.
Where can our readers keep up to date with Acreati?
About the Editorial:
The visual story ‘Summer Nostalgia’ is inspired by Berlin based photographer Nina Raasch’s photo series ‘Spain & Portugal’. The original photo series re ects more about the situation of the photographer herself in those days than the actual places she went to. It’s always the decision of the photographer which part of the scenery to show and which one to hide. “I was looking at the quiet details and tranquility, searching for some kind of order in things,” Nina told us. Acreati sees the summer nostalgia, where we sometimes have the urge to escape the city, and look for tranquility and simple moments of fun at the same time.
Documentary Photography (left): Nina Raasch
Fashion: meshit, Marios, Tomcsanyi , Nudité, Tomcsanyi, Tomcsanyi, Pitchouguina
Fashion Photography (right): Irina Gavrich, Mara Corsino, Móró Máté, Unknown Móró Máté, Móró Máté, Krzysztof Frankiewicz and Aleksandra Rożniata