DZHUS is a conceptual womenswear brand which launched in 2010 by Ukrainian designer, Irina Dzhus.
Forward thinking and utilitarian, DZHUS’ visual identity derives from innovative structural solutions. The brand’s design concepts are based on interaction and the transformation of construction modules, aimed to create new aesthetics of the form.
The brand’s collections are inspired by things at the edge of perception: from spiritual strongholds to abandoned industrial zones. Reserved colouring and technical textures are typical of Irina’s designs. Each piece carries a distinctive ideological message. DZHUS is a vegetarian-friendly brand. All the products are made of cruelty-free materials.
“PRO FORMA”, is inspired with uniform design, prioritising functionality and standardisation over subjective aesthetics. Inventing new cuts, Irina played with the recognisable structural features of the medical, training and workers’ wear in her eclectic, exaggeratedly normcore designs.
Photo: Olga Nepravda
Style: Irina Dzhus
Makeup & Hair: Maria Kolomiets
Model: Anastasia Nepravda
Location: Platforma Art Factory
See more at www.irinadzhus.com
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