Ever wondered how we all got into taking pictures of our favourite things on a flat surface? Rumour has it this style of photography, once called ‘knolling’, originated in 1987 by a janitor called Andrew Kroemlow who arranged all of his tools at right angles on surfaces, based on the clean, modern lines of Knoll furniture. Knolling soon evolved to magazine spreads, giving the designers a clean space to showcase their products and has now become the world wide phenomenon we know today as the flat lay. Bloggers and brands use this photography style not just to show off products but to show a lifestyle in a way thats very easy on the eyes. Keep scrolling to see some of our favourite flat lay images!
Do you have any favourite flat lay images? Or do you have any tips for creating your own? Let us know in the comments below!