Atlas Magazine - Submissions Based Fashion Magazine Atlas Loves: The Rise of the Flat Lay 7

Atlas Loves: The Rise of the Flat Lay

Ever wondered how we all got into taking pictures of our favourite things on a flat surface? Rumour has it this style of photography, once called ‘knolling’, originated in 1987 by a janitor called Andrew Kroemlow who arranged all of his tools at right angles on surfaces, based on the clean, modern lines of Knoll furniture. Knolling soon evolved to magazine spreads, giving the designers a clean space to showcase their products and has now become the world wide phenomenon we know today as the flat lay. Bloggers and brands use this photography style not just to show off products but to show a lifestyle in a way thats very easy on the eyes. Keep scrolling to see some of our favourite flat lay images!

Atlas Loves: Flat Lay - Charli Burrowes - Atlas Magazine

Atlas Loves: Flat Lays - Taylor and Porter - Atlas Magazine

Atlas Loves - Flat Lays - Holly Booth - Atlas Magazine

Atlas Loves: Flay Lay - Free People - Atlas Magazine

Atlas Loves: Flat Lay - Margaret Zhang - Atlas Magazine

Atlas Loves - Flat Lay - Linda Lemelino - Atlas Magazine

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Do you have any favourite flat lay images? Or do you have any tips for creating your own? Let us know in the comments below!

 

Atlas Loves: Flat Lay - Atlas Magazine